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I think CTR is going to vary greatly depending not just on the site, but the genre of the site. I took an average across about a dozen sites that I run adsense on and it comes up to about 1.1%; going from .8 to 1.7 so I'd say you're in the ballpark. As this thread is a few months old now, where do you currently stand.
BTW - I like your estimator. Not always very accurate, but a neat tool nonetheless; besides, the links are an additional set of tools in themselves - well done! |