Hi Jasper - I've just been reading through all this as I've just started using adsense and wanted to get some tips. I took a look at your site and realised it was for "new homes" !! I was just wondering how well your site does? How many hits does it get etc? Because I've recently bought a new house in the UK and never come across your site. How do you compete with the big boys like "Right Move" and all the independent builders web sites (Bovis etc). I f you could get your web site up the PR, surely you'd make a fortune. But like I said I never seen it until now