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07-28-2005, 01:58 PM
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| Senior Member | | Join Date: Jul 2005 Location: "Viva Las Vegas"
Posts: 1,065
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I recall from reading about the Amazon affiliate program some time ago that their commission rates were pretty low. However, here is a review by a current affiliate telling how he feels about it. Quote:
Amazon.com Affiliate Program Review
I'm sure you know about the Amazon Affiliate Program. Its probably the biggest and best know affiliate program around. I've included it in this section to hopefully give you some ideas on the best ways to get the most out of it.
If you don't know, Amazon.com is one of the largest online retailers. They started off selling books but now have a large range of consumer goods that include DVDs, Videos, Toys, Electrical goods and much more. Amazon pays between 5% and 15% on the sale of their goods. Basically, you get 5% for all goods except books that are sold at between 10% and 30% off. If you link directly to these, you will make 15%.
Amazon also now has a sliding affiliate scale available that lets you earn between 4% and 6.5% on all sales depending on the number of sales you make each quarter.
Now, the vast majority of Amazon affiliates make little or no money from their affiliate program. However, some people make thousands of dollars from it. The key to getting the best return possible is to find out what works for your site. Here are some ideas.
Don't use basic banners. If you just use a standard Amazon banner that links to the home page, you probably won't make any sales so don't use them.
Link directly to products or areas. You should add links to your site that are relevant to your content. These links can be to specific items or to specific areas. In regards to books, I prefer to link directly to particular titles so I have a chance of getting the 15% commission.
Find out where your customers live. In my experience, people in the UK are unlikely to buy from the US based Amazon store. So, if you have a number of visitors coming from the UK (or Europe) make sure that you provide links for each product to both Amazon.com and Amazon.co.uk. If you don't provide the UK link, people may go to the US site to find what they need and then order it from the UK version - you won't get the commission.
Use the search engines to get highly targeted traffic who are looking for products that Amazon sell. On my soccer site, I have set up pages that attract people searching for things like Arsenal DVDs, Arsenal Videos, Manchester United Books and so on. On these pages, I provide product links to Amazon.co.uk. Along with the links, I provide a short description of the product and the cover photo that Amazon provides. Using this method, I am currently receiving a 14% conversion rate. This means that for every 100 visitors that I send, I get 14 sales. This is very effective.
Spend time looking through the Amazon stores to see products that may be of interest to your visitors. You don't need to concentrate on the same products that everyone else is recommending. Find very specific products that your visitors may not know about (or know where else they can find it).
People do make a lot of money from Amazon. Personally, I make a reasonable amount each quarter just by following a simple plan. Just keep things very targeted and make it as easy as possible for people to find what they are after and make the purchase.
Amazon can be a nice little additional income stream if you do it right.
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Looks pretty interesting to me the way this affiliate works it...... |