IMHO It seems that Flash designers (especially the ones fresh out of - or still attending - X, Y, or Z expensive art/design college) have a real penchant for making all-Flash sites... but what about design consulting firms that make triple-digits and design for big-name organizations and companies?
Some of my favorite examples of how to apply Flash (and
really apply it) make appearances at
DeepBlue.com - you might want to check the site out for some ideas.